OUR EXPERTISE
Senior-level Russia & CIS representation
for luxury resorts. Built around results.
Senior-level Russia & CIS representation
for luxury resorts. Built around results.
SALES REPRESENTATION
Your dedicated voice in the Russian-speaking market. We conduct targeted sales calls, agency visits, and resort presentations on your behalf — consistently and with genuine market authority. Trade partners receive regular updates on your property, offers, and availability through a contact they already know and trust.
Your dedicated voice in the Russian-speaking market. We conduct targeted sales calls, agency visits, and resort presentations on your behalf — consistently and with genuine market authority. Trade partners receive regular updates on your property, offers, and availability through a contact they already know and trust.
What this includes:
- Regular agency sales calls across Russia and CIS
- Resort presentations and product training
- Participation in trade roadshows and events
- Dedicated contact point for all trade enquiries
- Monthly activity reporting
TRADE RELATIONS
The Russian luxury travel trade is relationship-driven. Bookings go to the resorts that are known, trusted, and top of mind. We maintain and develop long-term relationships with key luxury travel agencies, tour operators, and independent agents across Russia, Kazakhstan, Ukraine, and the wider CIS region on your behalf.
What this includes:
- Ongoing relationship management with key trade partners
- Priority access to top-producing luxury agencies
- Agent incentive and loyalty programme support
- Direct communication and rapid response to trade needs
What this includes:
- Ongoing relationship management with key trade partners
- Priority access to top-producing luxury agencies
- Agent incentive and loyalty programme support
- Direct communication and rapid response to trade needs
MARKETING COORDINATION
We bridge the gap between your global marketing strategy and what resonates in the Russian-speaking market. From localising your messaging to coordinating with Russian travel media and influencers, we ensure your brand is visible, relevant, and positioned correctly for this audience.
What this includes:
- Russian market content and messaging guidance
- Coordination with Russian luxury travel media
- Social media support for Russian-speaking audiences
- Campaign localisation and translation oversight
- PR support and press trip coordination
We bridge the gap between your global marketing strategy and what resonates in the Russian-speaking market. From localising your messaging to coordinating with Russian travel media and influencers, we ensure your brand is visible, relevant, and positioned correctly for this audience.
What this includes:
- Russian market content and messaging guidance
- Coordination with Russian luxury travel media
- Social media support for Russian-speaking audiences
- Campaign localisation and translation oversight
- PR support and press trip coordination
OUR MODEL
- Boutique by design. Senior by default. -
- Boutique by design. Senior by default. -
Céleste Lux operates as a boutique consultancy. We represent a deliberately small and carefully selected portfolio of properties. This means every resort we work with receives genuine senior-level attention not a junior account manager, not a shared inbox, not a templated monthly report.
We become an extension of your commercial team in Russia and CIS. We know your product. We know your positioning. And we know the market well enough to have honest conversations about both.
We become an extension of your commercial team in Russia and CIS. We know your product. We know your positioning. And we know the market well enough to have honest conversations about both.
